Business Growth Through Expert Leadership
Background:
- Operating in 5 countries in MENA, the business was a promising and disruptive 5-year-old startup with great technology and international investors.
Our Role:
- We took over management at the request of investors
- Reviewed the operating model, identifying cash burn areas
- Resized the operations and back-office: people, technology, and operating countries (without affecting the service)
- Negotiated with existing suppliers and introduced new ones
- Developed and implemented growth strategy by focusing on Service Excellence, Business Development and Technology
Outcome:
- Cash burn reduced by 80%
- The company’s valuation increased by 4,000 percent