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About The Company
We operate as your in-house business partners for success
Headquartered in the UAE and serving the Middle East and Africa, Zeder Business Advisory specializes in helping businesses achieve higher profits with lower stress. Through structured leadership approaches, systemized operations, and financial optimization, we enable companies to scale while reducing dependency on the leader.
Our approach is based on:
- Building financially lean businesses – eliminating waste and prioritizing strategic investments.
- Enhancing internal efficiency – establishing automated workflows and streamlined processes.
- Developing team-managed structures – empowering employees to take ownership and drive performance.
Vision: A prosperous Middle East and Africa where individuals, businesses, and governments are flourishing in economic stability
Mission: Strengthen economic stability in the Middle East and Africa by enabling Small and medium size businesses’ growth and increasing stable employment
Our Values
- Courage: Take the right decisions that benefit our client's business and Progress
- Solution: Finding the right solution that fits our client
- Progress: Persistently move forward each day, building the capabilities of our clients to achieve their objectives
- Responsibility: Take ownership of all our decisions and actions, keeping our client’s interests a priority
- Integrity & Transparency: Living, acting, and behaving in accordance with our values
- Adaptability: Adapt to our client's situation, the environment, markets, and business dynamics
Sadek El Assad - Founder
About the company
Get to Know About
Consulting
- We know that the concept of one-size-fits-all is not practical
- All our interventions are tailored to the client’s unique positioning
- We consider holistic factors - maturity, internal dynamics, market, and overall culture.
- Our approach allows our clients to focus on their core business to attain and retain full leadership
Sadek El Assad - Founder
COMPANY BENEFITS
What They Say?
Christine Rose
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Mike Hardron
CustomerI was impresed by the company services, not lorem ipsum is simply free text of used. Neque porro est qui dolorem ipsum quia.
Christine Rose
CustomerI was impresed by the company services, not lorem ipsum is simply free text of used. Neque porro est qui dolorem ipsum quia.
Mike Hardron
Customer
OUR TEAM MEMBERS
Meet Our Experts
Aya Abou Zaher
Senior Consultant
Head of Zeder Research
Hassan Sidawi
Partner & Head of Operations
Zeder HR
